Tuesday 15 July 2014
A selection of facts and figures from The Championships 2014...
Aces - Most
- Men: 164 – Milos Raonic (from six matches).
- Ladies: 42 – Petra Kvitova (from seven matches).
- 350,000 cups of tea/coffee.
- 230,000 glasses of Pimm’s.
- 150,000 bottles of water.
- 142,000 portions of strawberries.
- 60,000 portions of ice cream.
- 28,000 bottles of champagne.
- 15,000 bananas (for players)
- Gentlemen’s Singles Novak Djokovic
- Ladies’ Singles Petra Kvitova
- Gentlemen’s Doubles Vasek Pospisil & Jack Sock
- Ladies’ Doubles Sara Errani & Roberta Vinci
- Mixed Doubles Nenad Zimonjic & Samantha Stosur
- Boys’ Singles Noah Rubin
- Girls’ Singles Jelena Ostapenko
- Boys’ Doubles Orlando Luz & Marcelo Zormann
- Girls’ Doubles Tami Grende & Qiu Yu Ye
- Gentlemen’s Wheelchair Doubles Stephane Houdet & Shingo Kunieda
- Ladies’ Wheelchair Doubles Yui Kamiji & Jordanne Whiley
- Gentlemen’s Invitational Doubles Thomas Enqvist & Mark Philippoussis
- Ladies’ Invitational Doubles Jana Novotna & Barbara Schett
- Gentlemen’s Senior Invitational Doubles Guy Forget & Cedric Pioline
Digital (initial observations)
- Unique users - 17.1m (19.6m in 2013, 16.9m in 2012)
- Visits - 63m (+17% on 2013)
- Page views - 473m (+9% on 2013)
- Geography split in order of most trafficked: UK, US, Australia, Canada.
- Mobile app downloads (iPhone, Android and iPad) - 1.7m
- Live @ Wimbledon TV- 1.3m streams
- Wimbledon-hosted Russian service - 3m streams
- YouTube - 8.9m views, 13.2m minutes watched during The Championships
- Social media audience (Facebook, Twitter, Google +) - 4.5m (3m in 2013)
- Bespoke social media feeds in Chinese (Tencent Weibo, Sina Weibo and WeChat), and geo-targeted content posted in Japanese on Facebook for the first time.
- Platform-specific social media activations: #WelcomeBackAndy, #QueueSelfie, Hill v World and the Social Hill, Facebook Q&As, Instatour of the Grounds, Instabooth on the Grounds, Google + #mywimbledon photo campaign, Twitter mirror in the Queue, Live @ Wimbledon on YouTube.
- Men: Jiri Vesely - 143 mph.
- Ladies: Madison Keys - 123 mph.
The top selling items through 161,000 retail transactions in the Wimbledon Shop were:
- 16,000 Men’s Championships Towel
- 9,000 Women’s Championships Towel
- 11,000 Mini Tennis Ball Keyring
- 10,000 Twin pack wristbands
- 10,000 Mini Umbrellas
- 8,000 Yellow Midi Autograph Ball
Category Best Sellers
- 45,000 units of Headwear
- 37,000 T-shirts and polo shirts
- 50,000 Towelling products
- 90,000 Keyrings, magnets, accessories
- 21,000 units of Confectionery
- In the 60th anniversary of Ticket Resale scheme, total net income was £157,581.
- Novak Djokovic’s victory over Roger Federer in the Wimbledon Gentlemen’s Singles final drew a peak audience of 10 million viewers. (BBC)
- The Ladies’ Singles Final drew a peak audience of 3.1m viewers. (BBC)
- ESPN’s broadcast of the Gentlemen’s Singles final drew an average of 1,894,000 homes and 2,456,000 viewers (P2+).
- On Digital platforms the strongest day of the tournament was Friday, July 5, logging 16 million live minutes viewed across computers, smartphones, tablets, Xbox and Apple TV.
- Usage of the WatchESPN app on smartphones and tablets throughout the entire tournament was up 274 percent – nearly quadruple – in live minutes viewed.
Channel Seven audience grew by 16% between 2014 and 2013, partly reflecting the increased number of Australian players in the draw this year. The Kyrgios QF attracted a viewing peak in Metropolitan and rural districts at just over 3.4m – the Gentlemen’s Singles final peaked at 2.5m and the total reach for The Championships was close to 7m.
Wimbledon Lawn Tennis Museum
Additions to the Museum’s unrivalled collection included:
- Grigor Dimitrov’s kit.
- Milos Raonic’s kit.
- Petra Kvitova’s dress.
- Eugenie Bouchard’s dress.
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